Essay on Pay Attention to the Commercials - 1070 Words

Pay Attention to the Commercials Dont go to work! Dont go to school! Stay home tomorrow and watch some TV. Daytime television commercials can be classified into who they are being marketed to. Businesses realize who will be watching TV between ten a.m. and two p.m. so they target their ads to these TV watchers. The majority of the viewers between these times are the stay at home moms, out of work people, and the people who stayed home from work sick. The only reason that I pick up on such a minor detail as this is because my goal is to graduate from college with a major in marketing. I watch commercials and laugh when I see the approach used by some businesses to get the attention of their consumers. Women tend to watch talk shows and†¦show more content†¦Juice boxes always claim to be made with real fruit juice when they really only have about 5%, but moms are looking to give their children the very best. There are some commercials targeted just for the mom in mind though, such as: Jenny Craig, Weight Watchers, and cereals that are good for you like Special K. Moms who do not have much time on their hands need an easy way to lose weight, so when they see these commercials they may think it will get them a little thinner without the effort of committing to a gym. Lastly, there are commercials for hair color, shampoo, conditioner, and makeup. Herbal Essence chooses to show how using their product will take you away from all the hassles of the world when you use it. What mom wouldnt want that? The other audience watching shows such as Judge Judy and Moral Court are the out of work people. This audience is kind of a slacker who lays around the house all day not motivated to find a job or do much of anything except flip through the channels. These people arent interested in what they can buy so they need different advertising. This is where the chiropractors, lawyers, ideas/patents, and college commercials come in. Zero down! No credit, bad credit okay! If youre an accident victim well work for you! Discount fees, not discount service! There are some key words to grab the out of work viewers attention. Commercials for this group have to beShow MoreRelatedAnalyzing Old Spice Essay766 Words   |  4 PagesThe Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. 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Life in ancient Greece and medieval Europe Free Essays

This essay briefly compares and contrasts a few salient features of life in ancient Greece and  medieval Europe. Familiarities The life in ancient Greece and during the middle age in Europe has tremendous impact on our  lives today also. The effect of the ancient Greek lifestyle is direct and that of the middle age  Europe is indirect. We will write a custom essay sample on Life in ancient Greece and medieval Europe or any similar topic only for you Order Now    The ancient Greeks have gifted to us system of governance like ‘democracy’  and the master event of all masculine sports: the Olympic games. On the other hand, the  life style of middle age, gave rise to the age of new thinking, the renaissance. It was during the  middle age that intellectuals started their quest for knowledge, which led to an upsurge or  intellectual activities later. It was during the middle age that schools and Universities started  being established across Europe. These gave rise to centers of learning during the renaissance  period, later.( Daily life in ancient   Greece, life ). While studying the life style of ancient Greeks and the people of middle age Europe, one  more familiarity that strikes the reader is that in both the cases, considerable stress was laid on  education of children.   In ancient Greece, children were educated at primary level at home  mostly by the male slaves. The way education was imparted in the medieval period was slightly  different. Schools had already come into existence, and concept of language, math and science  had started developing slowly.( daily life in ancient Greece, life ). Both the ages have given memorable gifts to mankind. The ancient Greeks have given us  1)   trial by jury, 2)   the Greek mythology, 3) democracy,   and   4) recreational activity like  dramatics, while the middle age has opened the doors for establishment of schools for primary  level and universities for the higher level education. The invention of Guttenberg’s printing  press, is the greatest gift from the middle age to mankind. The forts and structures built by the  rulers for protection of citizens and worship of God, during these ages, are remarkable pieces of  architecture.( daily life in ancient Greece, history ) Contrasts The ancient Greek era is timed up to5th century B.C. while the medieval European age is  timed from 4th century A.D. to the 14th century A.D. Life in ancient Greece marked   the  development of one of the civilizations on this world, while life during the middle age is also  known as a dark age, because of the downfall of activities in almost all spheres of life.( daily life  in ancient Greece, life ) The biggest contrast between the two is that slavery existed in ancient Greece whereas it had  no traces in the middle age Europe. Male and female slaves lived miserable lives and were  treated like commodities by their owners. They did not even have a right to have their own name.  Slavery was so prominent in ancient Greece that there were as many slaves as the number of  citizens in ancient Greece. The Greek civilization spread over a small geographic area whereas the middle age Europe  encompasses the whole of the continent. Despite the fall of the Roman empire, the Catholic  church was the sole centralized authority to impress upon the rulers of all countries. In contrast,  the ruling system in ancient Greece was heavily decentralized. In   ancient Greece, there existed  a system of city-states. Each city was a state, governed independently. Athens, Sparta, Corinth, Argus and Megara were the main city- states. ( Daily life in ancient   Greece, life )  The similarities between the life in ancient Greece and in the medieval Europe are few,  whereas the contrasts are too many, and too prominent also. Works-cited page Daily life in ancient Greece, 2006, Retrieved on 4 May 2007 from: http://members.aol.com/donnclass/Greeklife.html Life History, 2000, Retrieved on 4 May 2007, from: http://www.medieval-life.net/ http://www.medieval-life.net/history_main.htm How to cite Life in ancient Greece and medieval Europe, Essay examples

Australian Consumer Law

Question: Case study Topic Australian Consumer Law Answer: Introduction Consumer laws forms the basis upon which fair trade and rights of the consumers are upheld. These laws are enacted by the government or the legal authority so as to protect the interests of the consumers and imbibe certain protocols connected to fair trade, eschew fraudulent activities and promote competitiveness within the business sector. Alike other nations Australia too has its own share of laws enacted for the protection of the consumers and fair trade and policies. Australia comprises of six states along with ten federal territories all of which comes under the jurisdiction of the laws (Corones, 2013). The consumer law will be discussed with special reference to the case of Jimmy and the legal recourses available to him. Ascertaining Manufacturers Liability From the case study it can be inferred that Jimmy had bought a shirt from the shop of the hotel and did not exercise reasonable care while using the shirt i.e. he did not wash it before wearing it for the first time. As a result he developed allergies on his skin due to a toxic substance contained within the packaging in his shirt (Ramsay, 2006). At the same time it can also be stated that the hotel shop did not take steps while selling the shirt to Jimmy to educate him on using the shirt. Even though the shirt was packed there can be hazardous substances within the packaging and it was the responsibility of the seller to educate the consumers notwithstanding the nature of the product. The Australian Consumer Law comprises of Schedule 2 to Competition and Consumer Act, 2010 substituting as many as 20 statutes and laws over all the states and territories. Jimmy may approach the Australian Competition and Consumer Commission to look into this dispute (Ramsay, 2012). The Commission in c onjunction with the Australian Securities and Investment Commission is in charge of administering and enforcing the consumer law. Under the scope of Australian Consumer Law a consumer has a broad definition that includes: Any person who acquires goods and or services worth less than $ 40,000 Goods and services that have been acquired for domestic consumption or usage even if they are priced over $40,000 Any means of transport that has been acquired principally for the purpose of transporting goods on public roads (Australian Competition and Consumer Commission, 2016). When the definition of a consumer is evaluated under the Australian Consumer Law it can be seen that Jimmy can be termed as a consumer and there was a breach of duty by the hotel shop as a result of which he developed allergies and rashes all over his body. Moreover it may be seen that the shop attendant refused to look into the matter when Jimmy went back to the Gift Shop. There was a clear evidence of rude and impolite behaviour that can be termed as offensive and uncouth. Instead of refusing to accept the fault the retailer should have shown empathy and compassion (Law, 2009). The shirt was packed in a sealed and clear plastic bag and as such Jimmy had no reason to suspect that there were any harmful chemical in the shirt. It can be stated to be the manufacturers liability as they should have taken due care while packing the shirt so that it did not contain any harmful chemical. The Australian Consumer Law clearly states that persons engaged in trade and commerce should refrain fr om engaging in unconscionable act. However when the case study of Jimmy is examined it can be stated that there was negligence in the conduct of the Gift Shop while dealing with their consumers (Lande and Averitt, 2007). Non adherence to these laws can attract severe penalty as can be observed from the penalty order against Coles Supermarket. The policies and rules are formulated by the concerned authority and the government so as to ensure fair conduct of trade among the different entities and bodies. The Australian Consumer Law has its roots from the erstwhile Trade Practices Act, 1974 with some additional features so as to cater to the changing structure of the business environment. Broadly it may be stated that the focus of this law is on ensuring competitive practices and ensure protection to the consumers. The Australian Competition and Consumer Commission is the body who will look into the grievance of Jimmy and will suggest recourse (Williams, 2007). It can also impose penal ty on the Luxury Hotel Gift Shopand direct it to pay damages to Jimmy. Consumer Guarantee in Australia and its subsequent application to the case of Jimmy Consumer Guarantee in Australia effectively means that products that are sold and services that are rendered should be of acceptable quality. By the term acceptable quality it refers to safe and lasting goods without any fault. Moreover the goods should look acceptable and should function normally for the purpose of which they have been bought. Other than that products should match the descriptions as highlighted in the packaging, labels, promotions and advertising. Consumer Guarantee in Australia means that when a consumer buys goods or services they are furnished with automatic guarantees that the goods will work and perform as per the descriptions of the product (Hogarth et al, 2008). The case of Jimmy essentially highlights the importance of Consumer Guarantee Clause for the business entities in order to carry out transaction of goods and services. From the definition of quality by the Consumer Guarantee Clause it can be inferred that it should be fit for the purpose of which it was sold. Even though the shirt itself was fine the packaging was harmful that clearly breached the consumer guarantee. The consumer has the rights to claim damages and compensation for the breach in the guarantee. The Australian Consumer Law further proclaims that goods and services that are being sold need to be safe as basic criteria (Steinwall, 2009). In other words it is fundamental for the establishments and trade bodies to ensure that goods that are being sold are safe and does not harm the consumers in any way. Jimmy can seek compensation for the distress, discomfort and pecuniary losses that he suffered as a result of wearing the shirt smeared with toxic chemical. While selling the shirt to Jimmy the shop should have exercised due care for ensuring that the product does not harm the consumers. It was the sole responsibility of the shop to ensure that they sell products and commodities that does not cause any damage or blight to the end users (Lindsay, 2005). Jimmy can either approach the retail shop or the Australian Competition and Consumer Commission for seeking damages to the losses that he incurred. Even though it is difficult to estimate the exact amount of compensation that Jimmy is entitled to it may be opined that compensation will include the cost of expenses that Jimmy had to bear as a result of allergy. Thus, it will include cost of medicine, doctor fees and also the distress and inconvenience. Jimmy can also lodge a complaint using the website of Australian Competition and Cons umer Commission (Ramsay, 2012). Even though the shirt did meet the description as per the label it can be opined that it was not fit for use since there it was smeared with harmful chemical. Under consumer guarantee it is clearly stated that entities need to provide automatic guarantee irrespective of other warranty they might provide or not. As such Jimmy can seek compensation for damages and losses that he suffered as a result of wearing the shirt. It can also be opined that the Consumer Guarantee also takes into account any online products bought over the internet since a substantial number of goods are bought over the internet these days (Steinwall, 2009). Thus it can be stated that the guarantee seeks to compensate and protect the rights of the consumers over a broad range of conditions and scenarios so as to ensure holistic growth of trade and commerce. Conclusion The above paper has shed light on the consumer laws in Australia and the conditions that have to be fulfilled by the business entities in order to operate successfully. The case study involved Jimmy who bought a shirt from Hotel store that was smeared with a toxic chemical. The paper has discussed the definition of the consumer law and the scope along with applicability. From the discussion it can be seen that there was clear duty of the manufacturer to provide the consumers with product that met quality and did not cause any harm. However the shirt that was sold to Jimmy was coated with harmful chemical. The second part of the paper dealt with Consumer Guarantee in Australia and its subsequent applicability to the case of Jimmy. It was inferred that Jimmy is entitled to compensation since he suffered mental and monetary stress as a result of wearing the contaminated shirt (Corones, 2013). References: Corones, S. G. (2013).The Australian Consumer Law. Thomson Reuters, Lawbook Co.. Hogarth, S., Javitt, G., Melzer, D. (2008). The current landscape for direct-to-consumer genetic testing: legal, ethical, and policy issues.Annu. Rev. Genomics Hum. Genet.,9, 161-182. Lande, R. H., Averitt, N. W. (2007). Using the'Consumer Choice'Approach to Antitrust Law.Antitrust Law Journal,74, 175. Law, A. A. C. (2009). Fair Markets-Confident Consumers. Lindsay, D. (2005). Exploration of the Conceptual Basis of Privacy and the Implications for the Future of Australian Privacy Law, An.Melb. UL Rev.,29, 131. Ramsay, I. (2006). Consumer law, regulatory capitalism and the new learning in regulation.Sydney L. Rev.,28, 9. Ramsay, I. (2012).Consumer law and policy: Text and materials on regulating consumer markets. Bloomsbury Publishing. Steinwall, R. (2009). 25 Years of Australian Competition Law.Journal of South Pacific Law,4, 2000. Williams, T. (2007). Empowerment of whom and for what? Financial literacy education and the new regulation of consumer financial services.Law Policy,29(2), 226-256.