Evaluate Consumer behavior and Identify possible segmentation options Term Paper

Evaluate Consumer behavior and Identify possible segmentation options - Term Paper Example Each product line is then segmented further on the basis of customer comfort which includes â€Å"compression†, â€Å"fitted† and â€Å"relaxed† (Forbes.com). Each of these serves a unique benefit. For instance, the â€Å"fitted† line in particularly suited to athletics who need greater body flexibility, and hence, tighter clothing. At present, the accessories segment is classified into bags, hats as well as gloves for sports that incorporate â€Å"moisture-wicking† fabrics and temperature-control technologies (Hallett). These products claim the benefit of keeping the customer cool and dry in situations where moisture may cause body temperature to heat up resulting in excessive sweating. Therefore, by controlling temperature the products provide customers with the benefit of maintaining their highest and best performance for an extended period of time. This is because users are able to ‘use’ their muscles for longer periods of time (Under Armour). The long sleeves provide protection against cuts, wounds and abrasions that are common in sports requiring high friction. Additionally, to users (performers) who desire to look aesthetically pleasing, the compression technology provides the benefit of enhancing visibility of body muscles. Furthermore, the â€Å"PolyArmour† technology provide s the benefit of protecting the users’ body from UV rays of the sun (Northern Athletic). This acts as a sunscreen averting premature ageing. As far as possible demographic and psychographic segmentation is concerned, the company can use its anti-sweating technology to provide other products such as deodorants that block body odor resulting from stress and sweat. This product can be targeted to virtually anyone, primarily women and men aged 19 and above who are likely to experience hormonal changes that are conducive to more sweating. Furthermore, recognizing the fact that the inclusion of women in sports such as

The Music of Bollywood Films Assignment Example | Topics and Well Written Essays - 1000 words

The Music of Bollywood Films - Assignment Example Roopa’s father happily agrees as he knows they both love each other and all he can ask for is the happiness of his daughter. After getting married, Rajeev gets to know about the reality of Roopa and he thinks that she is not the girl he fell in love with and this is all a plan to cheat him. Disappointed and frustrated, he kicks Roopa out of his house while Roopa pleads and begs him to believe that she is the same girl he fell in love with and she did not cheat. Desperate for her love, Roopa decides to meet her husband daily in the night with her face covered. Rajeev with this supposedly different girl falls in love and they start to meet every night. One day Roopa realizes that she is pregnant. Having got to know about this, Rajeev suspects her again of cheating as he does not know that Roopa and that girl are the same person. Then one day, due to heavy rain, the dam breaks out and everything gets washed away in the rain. Then Rajeev realizes how wrong he has been and saves he r wife Roopa from the flood and gets her back to his home. There are many archetypes and stereotypes displayed in the movie. For example, how could two people fall in love with each other without even seeing the faces of each other. Also, woman here is again shown as a weak link of the society and men are portrayed to be the stronger half. Men can treat women the way they want to and women have no right to complain whereas in today’s society, women are given equal rights as compared to men.... One day Roopa realizes that she is pregnant. Having got to know about this, Rajeev suspects her again of cheating as he does not know that Roopa and that girl are the same person. Then one day, due to heavy rain, the dam breaks out and everything gets washed away in the rain. Then Rajeev realizes how wrong he has been and saves her wife Roopa from the flood and gets her back to his home. Archetypes/Stereotypes/Symbols: There are many archetypes and stereotypes displayed in the movie. For example, how could two people fall in love with each other without even seeing the faces of each other. Roopa keeps Rajeev in the dark about her facial disfigurement and he does not get to know about it until marriage. Also, woman here is again shown as a weak link of the society and men are portrayed to be the stronger half. Men can treat women the way they want to and women have no right to complain whereas in today’s society, women are given equal rights as compared to men. Men cannot misbe have with women as there are laws for it now. If a man kicks his wife out of his house, she can go court and the husband will be forced by law to pay her full expenses. Background Music &Sound Effects: The background music and sound effects were very much dramatic and gave the movie a look of a complete love-tragedy movie. The background sounds of Rain and then the breaking of Dam although not too realistic, still added to the glamour of the movie. Music: The music of this movie directed by Laxmikant-Pyarelal was, no doubt, the best music of that year. They won a Filmfare Award for the best music directors for this movie. The theme song of the movie – â€Å"Satyam Shivam Sundaram,† a song that has brought Truth, Destruction and Beauty together, a