Romania and the euro

History Romania euro On 1 January 2007, Romania joined the European Union and therefore, committed to the acceptance of the euro once it complies with all the needed conditions. At that peculiar clip, right before come ining the planetary fiscal crisis, the acceptance of the euro seemed to convey many alone advantages and was considered as the top precedence refering the hereafter options. However, this is non the instance any longer, as things have changed along the old ages. The first clip Romania announced its program to fall in the ERM was in May 2006, as a status for come ining the Euro Area after 2012. However, the day of the months for come ining the Eurozone were changed many times, as Romania kept proroguing it, as it did non pull off to follow with all the standards at one time. In December 2009, the Rumanian authorities officially changed the day of the month for fall ining the Eurozone to 1 January 2015, as the acceptance of the euro is the 2nd most of import aim of the National Bank, after the 2005 denomination of the Rumanian currency leu, which ended a period of more than 15 old ages of heavy rising prices. Despite this, two old ages subsequently, in April 2011, it announced it was doing all the attempts to carry through the first four standard, but that it will non be able to fall in the ERM by 2013 or 2014. Still, 2015 seemed like an unrealistic mark, as it was really hard for Romania to follow the euro by that clip ( Valentin Lazea ) , and this was confirmed by Mugur Isarescu, the governor of the National Bank of Romania, who stated, in November 2012, that Romania will non be prepared and will non fall in the Euro Area by 2015. Harmonizing to his statements, the hold was caused by work force productiveness, besides adverting by non being portion of the Euro Area, Romania was really advantaged during the period of European debt-crisis. Consequently, Romania did non stipulate a mark day of the month for following the euro in the Convergence Programme of 2013 to the European Commission, as it did non desire to come in the Euro Area unprepared. ( Victor Ponta ) Finally, in the Convergence Report of 2014, Romania indicated the 1 of January 2019 as the new functionary day of the month for euro acceptance. Indeed, 2015 was rather an impossible mark, holding in head all the reforms the state assumed, when following the Maastricht Treaty. Thinking about the positive side, Mugur Isarescu emphasized the advantages of maintaining the national currency ( NYT 2012 ) , stating that by non giving up the leu ‘Romania obtained obtained a flexibleness in seting the involvement rates, in commanding cashflow and in leting rising prices in order to cut down the budget deficit’ . However, he besides stated that this brought ‘unhappiness and letdown, as fall ining the EU was seen as a solution to all problems’ , underscoring the public sentiment which was in favour of following the euro. Furthermore, by maintaining the national currency, the exports from other EU member which have non yet adopted the euro were encouraged, doing it easier for the state to take less extremist steps for forestalling the fiscal crisis. On the other manus, even if Romania is non portion of the Euro Area, it depends in a great extent on the development of the euro. The country’s economic system, finance of loans and exports are straight related to everything go oning in the Eurozone. This shows one more clip the necessity of following the euro Talking of advantages, the one ensuing from following the alone currency must besides be taken into consideration. The riddance of rising prices and of the exchange rate, the decrease of the macro-economic hazards and of the involvement rates, the riddance of dealing costs and currency hazards, the integrating of the fiscal markets and the development of international trade alongside with the increasing grade of pulling higher investings are merely a few of them. ( The acceptance of the Euro by Romania Ioan Dan BRA‚TEAN ) However, the Erste Group Bank stated that the 2015 mark is really ambitious and that Romania would happen it difficult to carry through. This is non particularly because of the obstructions posed by the convergence standards, but instead because of existent convergence standards, as the state struggles to make several required degrees refering the existent convergence conditions, such as increasing the GDP per capita from 50 % to more than 60 % above the Euro Area mean degree – EGB ) . Furthermore, fall ining the Eurozone in 2019 require come ining the ERMII in 2017. Therefore, advancement demands to be made particularly refering this procedure. Therefore, at the present minute, Romania does non follow with all the convergence standards necessary for fall ining the Euro Area, but the state did nevertheless aligned itself to the demands and aims of following the alone currency and fall ining all the European Union establishments in the procedure. ( wiki ) Conformity with the standards in the period 2007-2011 As mentioned in the old chapter, the trial of nominal convergence consists chiefly of the grade of accomplishment of the Maastricht standards: monetary value stableness, sound public fundss, sustainable public fundss, exchange-rate stableness and convergence lastingness. Refering the first standard of monetary value stableness, Romanian failed to run into it in the period 2007-2013, as the one-year mean rising prices rate was higher than the standard required ( it exceeded 1.5 per centum points above the three best executing MS of the EU ) , as it can be seen in the tabular array above. The one-year rising prices increased from about 4 % in the first half of 2007 to 8,7 % by the 3rd month of 2008. ( CR 2008 ) The chief causes were an acute addition in monetary values of nutrient, a rise in monetary values of import ( as a effect of the depreciation of the national currency in 2007 ) alongside with another addition in the monetary values of trade goods. ( CR 2008 ) The highest values were, though, registered after the economic crisis between 2008 and 2011. In fact, of all time since come ining the EU, the Rumanian norm rising prices has been good above the mention value and it even increased during the old ages. In July 2008, it reached a three-year high point of 9.1 % , but it decreased up to 5.6 % in 2009, still being an hindrance on the manner of come ining the Eurozone. However during 2010 and 2011, the rising prices rate was expected to diminish well, due to the slow economic activity, making a degree of 4.3 % and 3 % severally. In malice of these prognosiss, rising prices in Romania remained rather high. ( CR 2010 ) Sing the standard on authorities budgetary place, in 2007, Romania recorded a 2.5 % of GDP as financial shortage, a value below the mention one of 3 % . As for the authorities debt ratio, it amounted merely 13 % in 2007 and 13,6 % in 2008, good below the mention value of 60 % . However, an increased financial consolidation was necessary, in order for the state to keep the shortage ratio far below the mention value and to carry through the aim on medium-term from the SGP, the same specified in the Convergence Programme ‘as a cyclically adjusted shortage cyberspace of impermanent measureas of around 0.9 % of GDP.’ ( CR 2008 ) Up until 2009, Romania was non capable to a determination of the EU Council refering the being of an inordinate shortage. However, since July 2009, the Council asked the state to rectify this shortage by 2012. The general authorities shortage reached 5.4 % of GDP in 2008 and increased even further to 8,3 % of GDP by 2009. In the undermentioned old ages, it decreased well, but still non run intoing the mention value. ( CR 2010 ) In what may concern the long-run involvement rates, these were on mean 7.1 % , both in 2007 and 2008, good above the mention value of the standard on involvement rates. This tendency was observed of all time since Romania joined the EU and it continued to remain the same in 2009 ( 9.4 % ) , 2010 ( 7.2 % ) and 2011 ( 7.3 % ) . ( CR 2008 and 2010 ) In footings of exchange-rate stableness, Romania has gone through a period of big fluctuations merely during a little period in 2009, when the exchange rate surpassed the +/-15 % allowed bound. In fact, the state received international fiscal aid, which led to the national currency stabilising during 2009 and at the beginning of 2010. The short-run involvement rates were narrowed, which reflected significantly in improved money market conditions overall. ( CR 2010 ) However, the state was non yet take parting in the ERMII, still runing on a floating exchange rate government. Conformity with the standards during recent old ages: 2012-2014 During recent old ages, Romania seems to hold improved slightly in what may concern some of the convergence standard. However, the state still struggles with high rising prices and it besides didn’t manage to go portion of the ERMII, one of the most of import conditions for fall ining the Eurozone. Of all the convergence standards, Romania finds it most hard to follow with the monetary value stableness one. In fact, it has ne'er managed to accomplish an rising prices rate lower than the three best executing EU MS, as the status requires it. In 2014, for illustration, the rising prices rate registered 2.1 % , while the maximal allowed was 1.7 % . Still, it is the best ‘compliance’ up until now, being merely 0.4 % above the mention value. ( CR 2014 ) By looking at the recent informations, the one-year rising prices decreased well since making a high degree in September 2012 ( 5.4 % ) to merely 1.1 % in September 2013. However, in April 2014, it increased once more up to 1.6 % , due to a rise in the excise responsibilities on fuel. ( CR 2014 ) Indeed, rising prices fell well during the 2nd half of 2013, due to several grounds such as, decreases in nutrient monetary values ( good crop ) or a diminution in the VAT for flour and other bakeshop merchandises. As prognosiss, the major international establishments predict the mean one-year rising prices to lift in 2015 up to 3.3 % . There are nevertheless some hazards that must be taken into history, chiefly related to a strong addition in planetary trade good monetary values and farther deregulating of energy monetary values. Despite all these, it is hard to accurately foretell the consequence that the procedure of ‘catching-up’ of Romania, connoting lower degrees of GDP per capita and of monetary values than in the Euro Area. ( CR 2014 ) When taking into consideration Romania’s authorities budgetary place during recent old ages, the first thing that should be mentioned is that presently, the state is non capable to a determination of the EU Council on the being of an inordinate shortage. In 2012, the state has so surpassed the mention value of 3 % , making 5.2 % , but in the undermentioned old ages, it has managed to remain within the bound ( 2013 – 2.9 % ; 2014 – 2.3 % ) . This consolidation was expenditure-driven, as the entire outgos relative to the GDP decreased by 1.7 per centum points, while entire grosss declined by 1 per centum point during 2013. ( EEF 2014 ) Taking into consideration the customary no policy alteration premise, the GDP shortage is expected to diminish even further in 2015, achieving a depression of 1.9 % . This would be go oning at the same tie with the betterment of grosss, a stronger domestic demand being the most of import driver of growing. Besides, Romania must do ce rtain that it makes adequate advancement towards making its medium-term aim, viz. a structural shortage of 1 % of GDP. ( CR EEF 2014 ) As for the authorities debt to GDP ratio, Romania has complied with the bounds during recent old ages, holding registered values good below the 60 % mention value. However, the value is expected to increase up to 40 % and to keep this degree during 2015. The primary dangers that can be assessed to the budgetary public presentations are related to the outgo control refering the revenue enhancement aggregation. ( EEF 2014 ) In footings of long term involvement rates, Romania has managed to register a 5.3 % value on norm in 2014, good below the 6.2 % mention value of the three best executing EU MS. In recent old ages, the long term involvement rates have fluctuated around 7 % ( 2013 – 7.25 % ; 2014 ; 6.36 % ) , as the rising prices kineticss tended to forestall the downward tendency in the nominal involvement rates. As in the last old ages, rising prices has declined well, this allowed the cardinal bank to decelerate down the policy rates. This in bend, resulted in a narrowing of differential in long-run involvement rate between the Euro Area norm and Romania. In respects to the exchange-rate stableness standard, the first thing that should be mentioned is that Romania did non pull off to fall in the ERMII, even though it traded under a government of flexible exchange rate, with a managed natation of the currency. Therefore, the exchange rate of the national currency leu against the euro has emphasized a high grade of volatility. In May 2013, the Rumanian leu somewhat appreciated, but instantly weakened, as the volatility increased during the half of 2013. Afterwards, the leu managed to acquire stronger once more, and it stabilized its degree around the 1 obtained at the beginning of 2013. As a long-run attack, April 2014 brought a close degree of the existent effectual exchange rate of the leu against the euro to the historical norms on 10 years’ clip. Furthermore, the current and the capital history of Romania had been adjusted during recent old ages, as challenges from the external environment.

Management and leadership paper Essay

Management and leadership can often be confused as being the same thing; when in fact, they are not. A manager can often be a good leader, yet a leader doesn’t necessarily have to be a manager. It almost sounds like a riddle, but a leader and a manager can sometimes be the same person; however, they are also two different things. In order for an organization to maintain a healthy organizational culture, there are many things that a leader must take into consideration and demonstrate on a day-to-day basis. With further explanation, it should be clearer and more easily understood. Most people have had some sort of contact with a manager. Managers have the duty of budgeting routines, planning, and dealing with other day-to-day complexities of an organization (Bateman & Snell, 2009). They are to structure the organization, staff it, and monitor activities. Managers are focused on short term goals and how to accomplish them. They try to make safe decisions within their organization and end up concerned with fitting in (Bateman & Snell, 2009). The managers usually give guidance, support, and corrective feedback to their subordinates on a day to day basis. While being a manager is vital to an organization, they are not necessarily true leaders at this point. Leadership has a very different approach in an organization. Leaders have a vision for the future and inspire others to see and follow this vision as well. Leaders attempt to move an organization towards future goals, rather than just focusing on completing day to day goals (Bateman & Snell, 2009). They are trustworthy and honest. They do not follow a structured reaction to different situations; rather, they react differently to every single different situation. They carefully analyze the situation and decide how they should react to it (Bateman & Snell, 2009). They may even end up making decisions that break normal tradition, but is suitable for the occurrence. Leaders have roles and responsibilities in an organization to maintain a healthy organizational culture. Gillikin (2013) states, â€Å"†¦ most organizations cannot afford to have leaders who cannot manage and managers who cannot lead.† (para. 6). In order to maintain a healthy organizational culture, both leaders and managers must work together effectively. Leaders and managers must be honest and loyal to the company  and everyone in it. They must work towards the common goals of the company and be able to motivate others in a positive manner. Leaders must remain an idol for the company’s core values at all times and be the model, teacher, and coach for the organization. Additionally, leaders should also be very knowledgeable of the organization. Everyone is familiar with the Disney Institute. They have been idolized for their friendly atmosphere, professional manner, and their security within their facilities. Their leadership is no different. Disney leaders communicate their core values passionately in a way that makes an emotional connection and motivates action in employees (â€Å"Disney’s Approach to Leadership Excellenceâ€Å"). They are very clear about what they value and seek proactive change while sharing these same core values. The â€Å"Disney’s Approach to Leadership Excellence† website states that Disney leaders engage the cast members by giving them the responsibility, the tools, and the power to strive for excellence. The leaders encourage them to take pride in their performances. It helps to reward the good behavior just as much as leaders discourage the bad behavior. Disney leaders also believe that it is extremely important to remain committed to a goal. It takes day-to-day strategies to keep focus and build momentum in order to achieve long term goals (â€Å"Disney’s Approach to Leadership Excellenceâ€Å"). Lastly, according to â€Å"Disney’s Approach to Leadership Excellence â€Å", â€Å"Disney leaders recognize that the values and behaviors they demonstrate day-to-day will be remembered longer than their accomplishments. With the ability to influence those around them, leaders need to live the values of the organization on a daily basis. Not only does this reveal what they personally value, it provides insight into their character and ensures that their leadership will have a long-lasting, positive impact.† (para. 9). Management and leadership are two different things that can sometimes be the same person. Mangers are not always leaders, but can learn to be leaders in time. There are roles and responsibilities to take into consideration in order to be a leader and also to maintain a healthy organization culture. Some of these include being honest and trustworthy, demonstrating the core values of the organization on a day-to-day basis, and positively and  effectively motivating others. If leaders do not take on the proper role, an organization will not maintain a positive and healthy culture. References Bateman, T. S., & Snell, S. A. (2009). Management: Leading & collaborating in a competitive world (8th ed.). Boston, MA: McGraw-Hill Irwin. Disney’s Approach to Leadership Excellence . Retrieved from http://www.disneyinstitutecollateral.com/files/PDP/LeadershipExcellence_Extended.pdf Gillikin, J. (2013). Management Vs. Leadership in a Healthy Organizational Culture. Retrieved from http://smallbusiness.chron.com/management-vs-leadership-healthy-organizational-culture-178.html

A report on Five Internet Sites related to Language Development Essay

A report on Five Internet Sites related to Language Development - Essay Example Responses of growing children at specific age ranges are well defined in this chart. The first section deals with children below six months of age when vocalization and cognition of vocal stimuli begin to manifest. The child is able to discern between friendly and angry tones. In the next six months and by the end of first year children begin to use fragmented or whole monosyllables for communication and begin to comprehend the social value of verbal communication. After the elapse of another six months the child has a vocabulary of approximately 5-20 words, develops the habit of repeating words over and over and starts following simple commands. Vocabulary increases in the subsequent months although volume and pitch of the voice are often not well controlled. By the end of three years the child starts making intelligible use of verbs as well and develops reasoning ability. Cognitive ability is enhanced as the child attains the age of 5 years and can speak about things not present in its immediate environment. Speech at this stage is usually grammatically correct and the child comprehends the concept of time. Subsequent years result in dramatic developments and by the age of 8 years the child is expected to read and write as well. At this stage pitch and volume of the uttered sentences are well developed and can carry out healthy conversations. The site provides further links to parents to develop better communication with their off springs and handle speech and language problems at the right stage. It highlights the role of parents as instruments in assisting their children to develop better language skills. The site hosted by the popular search engine ‘About.com’ has a scholarly article on language development in the early years by Kimberly L. Keith, under the major title of Child Parenting. It focuses on the psychological aspects of the

Company Essay Example | Topics and Well Written Essays - 250 words

Company - Essay Example Laws on incorporation and existence of business entities, and interaction between persons are other elements of the legal system that the company must identify before entering to a market. Political stability and political goodwill to foster economic growth are the elements of political systems that the company must consider before venturing into a market (Butterworth-Heinemann n.p.). Egypt’s political system identifies a powerful executive arm of the government that has authority over local government and the legislature. The president makes major appointments and has power to dissolve the parliament. The legal system identifies an independent judiciary (International Business Publications 32, 33). Unlike Egypt, Mexico has a decentralized political system in which other levels of the government and local and international private stakeholders participates in decision making processes. The legal system also has a formal structure that identifies consistency and effectiveness (Organization for Economic Co-operation and Development 94). Vietnam has a similar monopolistic political system to Egypt and a highly regulated legal system that aims at protecting the political system (Gillespie and Chen 17). The political and legal system in Egypt and Vietnam would require Spyder Active Sports to research on trends in the governments’ control of the economy a nd the government’s injustices to business organizations before venturing into the markets. This will derail plans to venture into the two economies while the political and legal system in Mexico identifies strong legal system and a democratic political system that safeguards interests of private stakeholders and would facilitate faster venture into the

Analyze marketing strategy on article Research Paper

Analyze marketing strategy on article - Research Paper Example In this essay, attention will be focused upon the marketing strategy that apple has used in order for it to be a successful business venture (Smith, Pulford & Berry, 2006). Looking at the marketing strategy, it is clear to anyone that the success of apple is because of the marketing strategy that they use. The product line and the design standards of their products is far too appealing and very user friendly. Using the marketing strategy, they have been able to hold on to their customers and are still attracting more customers with their products. This marketing strategy was used by apple because they want to have an appealing effect and affect on the consumer. Their product lines and designs are unique, and it is because of CEO’s philosophy that they have managed to come this far. The philosophy, which states â€Å"The user doesn’t always know what they want†, has enabled the company to be successful. The marketing strategy that the company uses is user friendly , economical, unique in its own sense and offers a variety of choices for consumers. The marketing strategy in question offers the best service and products availability, quantity and quality and enables the company to deliver to its numerous consumers and users (Schneiders, 2011).   2. The marketing strategy on this article is perfect. ... First of all, they ignored their critics. Critics are those who do not favor the success of the company and do not see the business succeeding (Viardot, 2004). Through the company’s marketing strategies, critics saw their views fail as the company has become successful more than it was before. Ignoring the critics was one way through which success came to find its way in the company. Apple is a company that mainly deals with the appearance of their products. From the iPads, iPhones and iPods, apple has managed to attract customers because they have put attention on the detail of their products (Schneiders, 2011). Their products are ordinary, but through their marketing strategy, they have managed to turn these ordinary products into something worth praise. The details of their products are more than standard. They have pioneered their products into something worth note and have reinvented their products into something more credible. Products like the iMac, Macbook Air and the iPhone 4 are some of the products that are worth noting. These products have been created with the intention of pleasing customers and users (Viardot, 2004).   Another aspect that was taken into consideration by the company is their pricing. The pricing of a product is very important when it comes to ensuring that the company’s products acquire market. Strategic pricing of a product makes a difference between a company’s success and failure. Pricing of a commodity is significant since it offers a foundation for the products of a company to be available in the market. It is through the pricing of products that consumers and user are retained while still managing to attract more

Comparison and Contrast of Definitions of Rape in Common Law and Research Paper

Comparison and Contrast of Definitions of Rape in Common Law and Modern Law - Research Paper Example Many states have different variations of the definition of rape which fits their Modern Statutory Law. The most general definition of the rape is as follows: any unlawful sexual penetration, which is also called a sexual assault. For instance, in California, rape is defined as â€Å"an act of sexual intercourse ... accomplished against persons will by means of force, violence, duress, menace, or fear of immediate and unlawful bodily injury on the person or another† (qt. in Lyon, 2004, p. 277). Introduction of the Model Penal Code in the Modern Law, as the result of general feminist movement in the 1970s, brought some changes to the definition of the rape, hence gave additional grounds for charges against the criminals. The two major reforms were: â€Å"(1) the partial abolition of the marital rape exemption; and (2) the increased emphasis on the nonconsent of the victim, rather than the use of force by the attacker, in defining rape† (Lyon, 2004, p. 278). The reforms brought both positive and negative attitudes of the public. The reform concerning marital rape was criticized for ambiguity and for victimization of men (Kilpatrick, 2000). Each of these reforms was meant to add something new to or change the definition of the rape in order to take into account all the circumstances of this type of criminal actions. However, there always has been some kind of confrontation in the lawmaking system. Only in recent years some amendments, for instance, the inclusion of the marital rape into the general definition of rape, brought improvements to the modern law, which â€Å"explicitly prohibits forced, nonconsensual intercourse at any time during the sexual act, rather than just at penetration† (Lyon 285).  

What Is An Historical Fact Essay Example | Topics and Well Written Essays - 750 words

What Is An Historical Fact - Essay Example A prolonged conflict may, at times, culminate or involve historical facts. According to Carr, historians of times to come do not expect production of decisive history (7). This is because they possess expectations that their history will experience archaism after every undefined period. The notions that past knowledge originate from human thoughts make them conclude that knowledge is devoid of elemental aspects as would be in elements as atoms with nothing to transform (Carr 7). Further investigations suggest scholars to involve their self in skepticism depicting historical judgments of lacking succinct truths. The reliance emanate from the notions that judgments as found in history, entail the ideas of humans (Carr 8). Controversy arises where the pundits in opposition leave space for questions. Some historians would brand some works emanating from the recent past as outdated because they have no idea if the work is updated (Carr 9). The issue of inquiry in historical facts and the need to unravel the succinctness of information brings out the nature of history. Regarding on how to answer such queries, every historian will rely on current issues to an extent of including the ideas of the communities they dwell (Carr 9). Various historians suggest 19th century era as successful period entailing various issues of history transformed into facts of history. Historians emanating from France and Britain were optimistic and wanted to expose to the people their suggestions plus evident indicating history as science (Carr 10). They thought of a unique approach such as ascertaining factual issues and drawing assumptions from them. The notions of history are evident, mainly, in Britain where they conform to the tradition of empiricism whose dominance is viewable from philosophical notions of philosophers in the region. Empiricism dominance is evident in differentiating the subjects plus objects. Various facts of history originate from the observer, and are self-sufficien t (Davidson & Mark 9). Empiricism would define a historic fact as one possessing a datum of experience, and having dissimilarities from conclusions. Historian’s view facts availed to them from materials such as documents. Carr equates them to â€Å"fish on the fish mongers chunk† in order to draw the meaning of historical facts to concerned individuals (Carr 8). It is the accountability of the historian to filter and transform facts to anything that is pleasant to him. Interpretation of facts requires sound approach including freedom when choosing opinion and how to portray those facts (Carr 8). Carr uses an example of Caesar making it across Rubicon, and the presence of an object in a room to represent facts that are comparable (Carr 11). The facts hold similar aims as seen by a knowing person. However, this culminates to a thought development that facts, though there may be evidence of their occurrence, cannot attain the status of being regarded as historical facts, unless the historian himself decides to separate them from other events of the past (Carr 9). In order to define a historical fact, one has to consider the common facts which form the basis of the entire history. Some historical facts should remain no matter the direction that a historian decides to embrace to ensure that certain facts are rigid (Davidson & Mark 9). In order to give attracting implications of historical facts, Carr uses examples to convey his message. Facts like â€Å"battle of Hastings occurring in 1066† should remain because they indicate the time plus the place the event occurred (Carr 10). Accuracy is an aspect that every historian builds and portrays in his work. To enhance accuracy in history, the historian incorporates science in his work by embracing archaeology,

The development of the American Empire Essay Example | Topics and Well Written Essays - 750 words

The development of the American Empire - Essay Example As they sensed a power vacuum and a unique opportunity to influence the United States, the Union was specifically interested in stymieing these efforts and ensuring that the conflict remained as one between the states. More or less, these efforts were widely successful and they helped to encourage the further understanding the continent of North America, and the surrounding regions could be viewed as the sphere of influence upon which the United States alone had the license to meddle. However, understanding the way in which the American concept of empire developed cannot be appropriately effected without a cursory discussion of the doctrine of Manifest Destiny. Manifest Destiny was the intrinsic belief that the Almighty had provided the United States with dominion over all the land between the Atlantic and Pacific oceans. This belief had a profound impact with regards to the way in which colonization of these lands took place and the means through which the native populations were mi streated and relocated. Just as Manifest Destiny and an interpretation of American sovereignty came to be formed during and before the Civil War era, as well as afterward, the course upon which the United States would eventually engage was all but assured. One of the most obvious interventions within this sphere of influence took place during the Spanish American War; a time in which the United States sought to further weaken the Spanish Empire and take territories in the Pacific – as well as carve out further influence within the Caribbean.

Water Pollution Essay Example for Free

Water Pollution Essay Clean water is extremely essential for a healthy living. It is lifes most important basic necessity while dirty water is one of the deadliest killers. UN has estimated that 10 people die every minute from contaminated water. The World Health Organization estimates that 80% of all sickness and disease in developing countries is due to unsafe water. As water pollution is one of the most widespread problems and it has deadly effects, I chose this topic. Water pollution is the contamination of water bodies (e. g. lakes, rivers, oceans and groundwater). Water pollution occurs when pollutants are discharged directly or indirectly into water bodies without adequate treatment to remove harmful compounds. The project includes the Global perspective, National perspective, possible scenarios and my personal views about this issue. GLOBAL PERSPECTIVE Water pollution today happens all over the world. Many major cities and countries form a part of it. The top five polluting countries are China, USA, Russia, India and Japan. The water and sanitation crisis claims more lives through disease than any war claims through guns. Some 6,000 children die every day from disease associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene equivalent to 20 aircrafts crashing every day. According to UN statistics every day 2 million tons of human wastes are disposed of in water bodies. In developing countries, 70% of industrial wastes are dumped untreated into waters where they pollute the usable water supply. The sources of water pollution throughout the world are, Â · Fertilizers: Synthetic fertilizers can easily leech into lakes or rivers with the help of rainwater or excessive watering leading to water pollution. Fertilizers being drained into the rivers or lakes cause enrichment in nutrients and give rise to growth of algae. Projected increases in fertilizer use for food production and inn waste water effluents over the next 30 years suggest there will be 15% global increase in nitrogen flow into rivers. Â · Chemical industries: They release harmful chemicals into river and water bodies. Today these wastes need to be treated before releasing but not much attention is paid to this and so, waste is released into water without treating. Sewage contains a high amount of pathogens and when it reacts with water causing oxygen to be removed. So removal of oxygen from water life becomes impossible in water. Â · Oil Spills: Africa has highest amount of polluted water, South Africa to be specific is most polluted country. The government has taken control over the pollution by putting measures and treating wastes before disposals. Africa being a developing continent, cannot afford the cost of treating all the waste and in some industries they dispose the waste directly in water bodies. People there don’t focus on harvesting the rainwater like in China or India. In Europe, the most polluted coasts are of Lithuania and Estonia, 70% of all surface water is polluted due to industrial activities. Poland has high rate of water pollution which causes shortage of water for industrial use. Baltic Sea is considered to be most polluted in the world. In Asia most polluted waters are to be found in China. 70% of China’s water is heavily polluted. This is due to untreated sewages and industrial influence. About two million people suffer from serious disease caused by unsafe water. It is well known fact that US tap water is safest in the world, generally safe from microbes and chemicals. However, this is true for some states only, while some states are still getting contaminated water. Many Americans still drink tap water without even knowing it. Congress in America passed The Water Act in 1974 that could set national limits on certain contaminants in tap water. In 2009 the EPA warned that threats to drinking water have increased. Australia has a low rate of water pollution which is declining in near future. Many water projects are going in Australia and people are enthusiastically helping to solve the problem of unsafe drinking water. Main source of pollution at Sydney’s beach is affluent discharge from north head, Bodi and Malabar waste water treatment plants. Natural small creeks and drainage lines have been replaced with networks of canals and pipes. Waste water treatment plants collect waste water and remove solids and then treat waste water before realizing it into the environment. Starting the treatment of water today can help us save large numbers of lives. Thus, it forms a major crisis in the world. Time has come to solve it. NATIONAL PERSPECTIVE- I am an Indian, to be more specific from the state of Gujarat and a city named Rajkot. I’m very privileged to live in a country which is water adequate. It is adequate which means it is enough for need, but unfortunately not enough for greed. Its a fact the water will be the world’s most serious issue in the coming years. Someone rightly said that the third world war will be over water, considering India Fights have already started on small scale over water. At present the following states of India are involved in legal battles over the following rivers. For example the states Kerala, Tamil nadu, Pondicherry and Karnataka are fighting over the river Kaveri and Maharashtra, Andhra Pradesh and Karnataka are fighting over river Krishna. India is amongst the top water polluters in the world. Since several decades, industrial wastes like chemicals, oils and other poisonous things are discharged into the rivers in large quantities. In India, rivers have a great religious importance and they are considered holy. People travel miles to bathe in these rivers. Due to these pollutions, the water which was considered ‘Amrita’ (Immortal Drink) has now certainly become poison. Till some extent bathing in the river does cause water pollution but there are other several religious rituals like ‘Visarjan’ and flowing of Asthiya. Not just the religious customs but even the sewage is drained into these rivers. People even wash their clothes in the river. It has been found that expired medicines and used injections are thrown into the rivers. Out of the 1400 km of the river Yamuna, 600 km from Panipat to Etawa has been officially declared to be dead (this means this stretch of the river has 0% dissolved oxyg en meaning that neither can water support any type of life nor is it suitable for any kind of use). Experts have found out through surveys that the level of coliform (harmful bacteria) in water to be a dangerous 50 in 100ml in drinking water. For bathing water, it is an approximate of 500 per 100ml. More than 500 means that the water is not even fit for bathing and it has been found that Delhi’s level of coliform is between 9,000,000 and 10,000,000. This is the condition of the capital city; it can be assumed that in other parts of the country the conditions are worse. Even though the Indian government has introduced many acts outlawing water pollution it is unable to enforce it strongly and people are still dumping wastes into water. Industrial wastes are also dumped into the ground by injecting them deep inside, this pollutes the underground freshwater. In India water pollution in itself is a major issue, but it is also impacting on the health of the people. The industrially polluted water is treated by ordinary techniques, which still are not able to filter out the heavy metals such as lead and cadmium. This water is used in agricultural practices, and the produced crops for example the fruits and vegetables contain these poisonous substances in small quantities which can cause health problems like: Lead: affects the IQ level of kids. Mercury: affects people’s brains. It also affects pregnant women and maybe passed on to their children through blood and breast feeding. This may also lead to mutation. I all personally face a lot many problems due to water pollution. As I live in Rajkot, a city which lies within the watershed expansion of Aji riverbasin and it is a network of 19 natural drainage courses, loally known as ‘Voklas’. Unfortunately these voklas are being used for sewage disposals resulting in pollution of Aji –river in downsream of Aji dam, which collects the water from Aji and Nyari river, therefore both the dams are fully polluted. An analysis of different water bodies in downstream of Aji dam indicates the most of water bodies within city limit are contaminated. Pollution of underground water due to electro-plating industries and sari-printing industries is also observed. POSSIBLE SCENARIOS : Today, water has become a major world issue. It affects the world, it means it affects each of us human beings. The concentration of water pollution is expected to increase in future, as with the growing trend today, water has become a major world issue. It affects the world; it means it affects each of us human beings. The concentration of water pollution is expected to increase in future, as there is going to advancement in industries, agriculture and may other contributing factors of water pollution. The problems are going to multiply in the future. Starting from the effects on the mankind, 75% of the world’s human population will have fresh water shortages, some of a very serious nature.. This will include Western developed countries. (Already in 2008, 1/3rd of humanity was struggling daily for fresh water for drinking, cooking and washing). Presently the health is already affected badly, if all the water gets polluted the scenario will worsen. Water is a major issue but it can be even more problematic in the future as the quality of the water is deteriorating. Of fresh water that is available for use, a high degree of pollution of all types is likely (organic, chemical and energetic). If this continues to happen than many problems can occur like diseases spread due to bad quality of water will increase and medical facility will need to be provided. If bad water reaches farms than whole of the produce will be ruined and people will fall sick and economic problems will be faced by the farmers and the vegetable market will have chances of collapsing. Clean water will not be available for drinking, the level of pollution will have risen so much that it would be very expensive to get and only a few people will be able to afford it. Again due to this the people falling ill will increase. And filtering water may become expensive as the water would be more polluted than before and so coast of processing and filtering of water will increase by a large number. Salination of the coastal regions form rising seas, with salt seeping into ground waters, again it will add to government’s costs and so people will have to pay more for drinking water than today. Collapse of artesian supplies from overuse and insufficient run back underground, the ground water is therefore depleting. If states today are fighting for water today people might fight for water and small issue about water may start a fight that might be difficult to stop. If not acted now the future of water is going to be very bad. [Word count- 1856] BIBLIOGRAPHY: WEB http://www.nationmaster.com/red/graph/env_wat_fre_pol-environment-water-freshwater-pollutionb_printable=1v=1022 http://www.grinningplanet.com/2005/07-26/water-pollution-facts-article.htm USA http://home.deds.nl/~jamedia/The_last_drop/Water_Pollution.html- WATER POLLUTION (overall) http://www.grinningplanet.com/2005/07-26/water-pollution-facts-article.htm -science WATER POLLUTION http://www.unwater.org/statistics_pollu.html UNITED NATIONS (statistics) http://www.who.int/water_sanitation_health/diseases/en/- HEALTH AND WATER POLLUTON http://www.who.int/water_sanitation_health/dwq/en/-HEALTH AND WATER POLLUTION http://www.satyamevjayate.in/issue12/indiasays/- NATIONAL PERSPECTIVE (INDIA) http://articles.timesofindia.indiatimes.com/keyword/water-pollution- INDIA water issues http://www.livestrong.com/article/268337-future-effects-of-pollution/#ixzzz24e64z8mw- Future scenario

Co-curricular Essay Example for Free

Co-curricular Essay Co-curricular is one of the activities being neglected in most schools in the past years. Our school being one of them had for long been emphasizing heavily in class work. By doing this, we could not realize our talents which are very basic in making us whole. Activity carried on 4th March last-term made each member of this school to change his or her mind. We witnessed how students have wonderful talents. Our school was among the top competing school in sports activities in this region. Sports has been one of the activity in school that that the administration has been overlooking. The school noted the need to change our strategies and came up with plans which will give students a chance to realize their talents. The school used to conduct classes from eight in the morning to four in the evening. After this, students moved to evening group discussions and thereafter they went back again to their classes for evening preps. These activities made us busy throughout the day before retiring to bed. The school has come up with a strategy that will ensure that students are trained both in class and in the co-curricular activities especially in sports. The School’s schedule is now flexible, as it will now allow students to get involved in these sports activities. Thanks to the students who participated in this event because due to their enthusiasm, passion and spirit in sports the administration made a sensible consideration and made sure that it has allocated time for these activities. I am grateful for this action as it will serve as an example to other learning institutions. Sincerely, References Cooperating School Districts. (2010). Programs and Services: Communications Crisis communication-Letters Assistance. Retrieved on 9 July 2010 from http://www. csd. org/vnews/display. v/ART/44abd0116f2d7

The History Of Strategic Marketing Management Marketing Essay

The History Of Strategic Marketing Management Marketing Essay In order to pursue an effective strategic marketing management in organisation, it is necessary to grasp all of the internal and external areas and domains that may lead to successful implementation of the marketing initiatives. Realising the fact that strategic marketing management is quite a broader field, todays marketing professionals have to consider a number of those critical factors and aspects that turn the organisation into huge success, or an absolute failure. The word strategic is, itself, suggests scrupulous planning and policymaking, because these are the overall effects of strategic marketing management that play a major role in long-term growth of an organisation. Section 1 Strategic marketing plays a fundamental role in any organisation. Strategic marketing mainly helps in devising positioning strategies in relation to the market being targeted, but beyond all that, strategic marketing, primarily, helps in analysing the targeted market segments in view of the market competition with all well-established, mature and even immature products and services. After segmenting the market, a strategic marketer meticulously devises relationship strategies with those of the consumers or customers being aimed at. Strategic marketing, then, creates effective and the most relevant distribution and pricing strategies, followed by formation of exclusive strategies for advertising and promotional plans and strategies. Moreover, a strategic marketer, also, formulates business development and research strategies in a way that, ultimately, fosters long-term organisational growth and business sustainability. This is, again, the role of strategic marketing to pursue a set of strategies for marketing research too. Cosse and Swan (1983) found one major problem in marketing planning was that US product managers lacked the strategic orientation required by strategic planning. (Piercy, Morgan, 1990, 128) Usually there are three fundamental processes involved in strategic marketing, wherein planning is the leading and most significant process, followed by the implementation and control accordingly. Each of these elements is important not only for desired success of entire marketing strategies, but for an all-inclusive organisational growth. Exclusively for the planning process, organisation needs to perform a SWOT analysis first keeping view both internal and external factors. A marketing audit can help identify target markets for your firm. A marketing audit evaluates various internal and external components. (Caragher, 2008, 59) Objective and goal setting is also its main part, as it helps determine the market and consumer segmentation, as well as the role of strategic marketing management. Implementation is the process that brings the planning into action, and the control phase helps organisations in evaluating the planning process. As per their functions, strategic marketing and corporate strategies are interlinked with each other, and organisation can never achieve their role by dealing with these elements separately. According to Tom Connora (2007), a corporate strategy is more than marketing alone. (Connora, 2007, 369) A marketing strategy needs to be aligned with the corporate strategy of the organisations, while corporate strategies remain ineffective if its managers take the process of strategic marketing for granted. Corporate strategies mainly determine the direction of the organisations, where marketing is supposed to follow the same direction. Although marketing must be the principal channel of market knowledge this must be combined with and balanced by knowledge provided by the other business functions of the organisation. Thus a transcendent organisational view emerges which, it is suggested, is the true basis for corporate strategy. (Connora, 2007, 369) This is necessary to craft a comprehensive corporate strategy for the organisational success, but this cannot be completed without creating a strategic marketing plan. Knowing the fact that marketing has a lions share in entire business development of an organisation, effective corporate strategy entails a flexible structure enabling marketing strategies to freely perform in the market. The same goes for the marketing gurus in any organisation, as they can never achieve their goals and objectives if their strategies are not aligned with those of the features clarified in their main corporate strategies. Both of these factors go alongside each other. Section 2 Utilised in strategic marketing planning, various models offer numerous benefits and advantages to organisations. The first benefit of using models is that it enables strategic marketers to find out substitutes and alternatives, during strategic marketing planning. Consequently, utilisation of these models enhances the decision making capabilities for strategic marketers, helping in making due decisions without unnecessary delays. Through these models, organisations get timely information as well, thus making them capable to perform market forecasting more accurately. This well-timed information appears to be an asset in strategic marketing planning, as this information is, always, accessible and far-reaching. By using these models, organisations derive benefit from flexibility in framing the control reports as well. There is a strong link between employing strategic marketing and strategic positioning. Theoretically, strategic positioning helps in product placement in a way that makes the product easily available in the target market. In a word, strategic positioning stands for the strategic convenience in strategic marketing management, because strategic marketing revolves around positioning. Marketing strategies should respond to the distinctive characteristics and desires of its target market. Strategic positioning differentiates a business from its competitors by uniquely serving its target market. A strategic marketing plan should position a business so that its target market perceives that the business serves them and them alone. (Kruger, 2011) This is also the strategic positioning which helps in formulation of segmentation targeting. Strategic positioning also helps in multiplying the returns on existing marketing plans and strategies. Entire marketing strategies will bring no positive results if the crucial aspect of strategic positioning remains avoided. This is because strategic positioning plays a significant role in promoting the ratio of customer loyalty and profitability as well. Merits of strategic positioning with respect to strategic marketing development are includable. First and foremost, it helps determine the target audiences according to the demographics of the target market. It helps in determining the way an organisation wants to place its products or services in the market after meticulous categorisation and classifications. The employment of positioning strategies that leads to creating a position in the marketplace is undertaken over time through deployment of marketing practices including advertising, public relations, promotion, sales inducing efforts, publicity, etc., brand management, firm image and reputation, product development, and cost controls.(Blankson et. al., 2008, 2) Accurate projection of the sales can never be achieved by skipping the inevitable element of strategic positioning. As organisations are never supposed to please all and sundry under the sun, there must be a smart positioning that may your products to customers found in a predefined market. Product positioning has emerged as a separate field in the world of strategic marketing management. Despite offering a highly enriched product to consumers, this is the meticulous positioning of the product which will decide its acceptability and penetration into the market. There are various examples corroborating the significance of strategic positioning of any brand or service e.g. Coca Cola, Nestle, Wal-Mart, McDonalds, and FedEx, and GE (General Electric), and many more. Strategic positioning, also, depicts the in-depth market knowledge of organisation, as positioning is, usually, done with the help of market research, market intelligence and data gathering. Section 3 To ascertain growth opportunities in a market to the maximum, I would utilise a set of appropriate marketing techniques that includes branding, offerings, packaging and labelling, value additions, and environmental scanning. In details, I would, first, utilise the branding technique in order to differentiate the product than those of the products being offered by the competitors in the same market. Then here comes the phase of packaging and labelling that focuses on attractive presentation of the products through catchy designs and colour schemes etc., which is, further, supplemented by the labelling tool. Successful marketing strategies have always been based on unique insights into consumer behaviour, generalizations of successful tactics, brilliant advertising ideas, and technical innovations as well as market segmentation research. (Gibson, 2001, 1) The tool of offering will be, also, utilised to find out the best solution addressing the customers problems and concerns in comparison with other products available. Being a strategic marketing manager, I will, also, concentrate on value addition so as to multiply the demand and recall of the product in the real market by the targeted consumers and customers. Additionally, I will perform an essential environmental scanning by collecting the data in way that brings us exceptional growth via strategic marketing. In any market, an effective utilisation of market strategy options is taken as the fundamental and crucial phase in entire strategic marketing management. As the battle for the wallet of the emerging-market consumer shifts into higher gear, companies that think about growth opportunities at a more granular level have a better chance of winning. (Atsmon, Kertesz Vittal, 2011, 60) Being a strategic manager, I will use the same in accordance with the four Ps model which entails 1-Product, 2-Price, 3-Placement, ad 4-Promotion. This will be, accordingly, done in consideration of organisational strategies and its accessible resources so that it helps in maintaining the ratio of profitability. The same, also, fortifies the products being sold in the market, thus facilitating standardisation to a large scale. Most of the time, companies and organisation find it difficult to standardise their own marketing and positioning standards and values. Particularly on the consumer side, this standardisation is necessary, as this builds up the confidence of the target customers, and increases the customer loyal to a large extent. Standardisation is an on-going journey, where organisations need to perform the similar way to retain their existing customer base. The most important factors is that this is, also, inevitable to standardise their marketing and positioning efforts, as not all companies can maintain their level of standardisation being offered to their customers. For a defined market, creation of appropriate strategic marketing objectives is considered as a daunting task for the marketers. In fact, strategic marketing objectives are formed in a way that creates a constant need of the particular product in the market, and this objective can never be achieved with flawless standardisation. Section 4 A marketing strategy is always dependent upon various environmental factors. Starting from the political situation of the country to its sluggish economic trends, these environmental factors help in devising a win-win marketing strategy that may successfully address all of these external environmental factors all at once. The function of marketing strategy deals with determining the nature, strength, direction, and interaction between marketing mix elements and the environmental factors in a particular situation. (Akinyele, Samuel Taiwo 2010, 24) Other than law and order situations, absence of competitor in the market affects the sales of a particular product, as well as existing purchasing power of the customer, also, determines the products penetration in the concerned market. Organisations also need to keep up with those of the technology changes and up-gradations occurring in the outside word. I, being a marketing manager, will conduct an internal analysis in order to identify current strengths and weaknesses in a marketing strategy, and this will be done by evaluating the strengths and weakness of the market strategy. Strength of a market strategy is determined by evaluating the effectiveness of the promotional mix. This is, further, followed by knowing the current positing of product placement in the market, mostly relying upon quality of the products, effective branding, packaging and labelling, as well as variety of offerings made for the target consumers and customers. The most important components related to niche marketing include: Firm profile (Organisation charts, billing rates, financial statements); Partner profile (partners personal and professional objectives, firms specialties, age and tenure with the firm); and SWOT analysis (Strengths, weaknesses, opportunities and threats). (Caragher, 2008, 59) This is, also, fundamental to knowing the weakness of the marketing strategies being implemented, and this is done by analysing various factors critically and neutrally. This may pertain to the lack of innovation, ineffective or irregular communication, and wrong selection of marketing and advertising channels, along with imperfect or untimely distribution of the products etc. The penetration and popularity of the digital media is one of the emerging themes in the world of marketing. As per my response to this rapidly emerging marketing theme, I propose the strategic and well-planned utilisation of the social and digital media after thorough research and investigation. This response will be tinged with usage of latest technological tools and methods, as innovative marketing enables companies to churn out maximum results in form of overall business development and profitability.

The American Dream in Fitzgeralds The Great Gatsby Essay -- Great Gat

The American Dream in Fitzgerald's The Great Gatsby The 1920's were a time of parties, drinking and having nothing but fun. Many aspired to be rich and prosperous and longed to be a part of the upper class. Although this was the dream for many Americans of this time, it seemed almost impossible to become a part of this social class unless born into it. Even those who worked hard to become successful and support themselves and their families were not accepted into this elite group of men and women, despite the fact that they too most likely had everything. This was a running theme of this decade and only a few people knew how impossible this dream was. Although some could accomplish rising to the top, they still could not achieve true happiness. F. Scott Fitzgerald was one of these wise people and in The Great Gatsby he satirizes the American Dream by creating characters from new money, old money and the working class, who all fail miserably in achieving life, liberty and the pursuit of happiness. The new money of the New York area mostly settled in West Egg, Long Island. This is where Nick Carraway, the narrator of the story, and Jay Gatsby live. Gatsby is a self-made man who "sprang from his Platonic conception of himself" (95). Nick describes him as a man invented like that which a "seventeen-year-old boy would be likely to invent, and to this conception he was faithful to the end" (95). This idea of a self-made man was very popular in this era. Many people, especially from the lower social classes, wanted more than anything to become rich and part of the upper society. In Gatsby's case, his motivation is Daisy, a girl from Louisville with whom he fell in love. When Gatsby realized that he wasn't good enough for her because s... ...ly belongs. She can never truly leave this place and what's even more ironic, she is killed by what she craves acceptance from and longs to be apart of, the aristocracy. Society during the 1920's was masked by drinking, parties and extravagant wastefulness of money, but underneath there was misery throughout all the classes. Despite the variety of income, inheritance and economics, "there was no difference between men, in intelligence or race, so profound as the difference between the sick and the well" and many men of this time were sick with depression (118). Fitzgerald makes it seem as though it was practically impossible to be happy during these times as no one could get what he or she really wanted. He describes this era in a cynical way but is historically accurate, and effectively depicts the misery of the decade and the failure to achieve the American Dream.

Can Computers Understand? :: essays research papers

Can Computers understand? 1) Thinking is the hallmark of understanding. 2) Only special machines can think. 3) If something can think it can understand. 4) Only special machines that can think can understand. 5) "Mental" states and their resulting actions are products of the center of activity (brain). 6) To understand, thoughts must be produced by the brain. 7) A computer's mental states and events are controlled by a program. 8) The program is not a product of the computer. 9) A computer does not produce "thoughts" in its brain. 10) A computer cannot understand. John Searle addresses the point of the ability of Artificial Intelligence (AI) to understand, in Mind Brains, and Programs. His main argument is that because AI's are computers and computers have no thoughts of their own, they cannot understand. Any actions being performed to simulate behavior are confined by the programs available to the computer. He presents the example of a man linking Chinese characters and appearing to know the language, but in reality the man is just following the instructions given to him ( the program). This example serves well to explain how although a computer can look like it understands a story, it can do no more than "go through the motions." Of course such a definitive standpoint on an issue as controversial as the capacity of an AI to understand will draw many critics. The criticism of his theory that I find to be the most credible is The Other Mind Reply offered by Yale University. This line of thinking asks: if behavior is what we can determine the presence of cognition through, and an AI passes a behavioral test, why don't we attribute cognition to it? I myself do not believe in the philosophy of AI understanding, because to support either side on this issue one must have a belief for or against the

I Am Legend Essay

I’ve been asked to write an essay on a film. I have been asked to pick a five minute scene from my chosen movie, I will be explaining and talking about how camera shots, miss-en-scene, sound and lightening effects the audience, also what the director want the audience to feel and understand. The movie that I have picked to do my essay on is the 2007 science fiction film I AM LEGEND. This film is based on RICHARD MATHESON'S 1954 novel under the same name and directed by Francis Lawrence.I AM LEGEND was distributed by the WARNER BROS. PICTURES. and released on DECEMBER 14TH 2007 in the USA. however the developing of the movie started way back in 1994 where several actors and directors were lined up to cast and produce the film, however due to financial and other problems the film was put on hold. NEW York City is where the movie was filmed and also included the BROOKLYN Bridge a $5 Million dollar scene which was the most expensive scene ever at that time.The movie begins with ne ws broadcast where a scientist Dr. Alice Krippin played by Emma Thompson, who announce the invention of a new drug that could cure cancer saving millions of lives but does it all sound too good to be true? , then fast forwards three years later to the scenes of a post apocalyptic world where there seems to be no sign of human life. we hear car engine and from a birds eye view looking down on the city we see a moving car and then a close up inside the car that’s the first time the main character DR.ROBERT NEVILE played by WILL SMITH, and his dog SAM are introduced to the audience, through out the movie it becomes clear to the audience watching that the relation ship between ROBERT NEVILE and his dog is a very strong relationship and there are many scenes which showcase the bond between them non more than the scene I have chosen to do my essay on. And the story plays out to the myth that a dog is a mans best friend. The story line of the movie becomes very clear within the earl y moments of the movie and we see what the task ahead of the main character is. veryday he sends out radio message looking for survivors as well as trying to cure the mutated humans otherwise known as Darkseekrs. The death of ROBERT Neville’s dog Sam proves to be an emotional and a turning point in the film as ROBERT NEVILE loses his senses and retaliates with angry as he cannot bare the loss of his one and only companion and goes out looking for revenge at this point he is attacked by hundreds of dark seekers and seems to be in trouble with his car flipped over all of the sudden a bright light nears and ROBERTNEVILE passes out as he is coming back around he is inside of a car and looks up with a shaky n unclear camera angle as if the audience is looking through his eyes. at this point he has been rescued by a women named ANNA and her son ETHAN who had heard his radio message and followed him, they take him home but his blood trail is left by the door as he was brought into t he house next day the Dark seekers followed the smell of the blood and attacked them that’s when ROBERT NEVILE realises that he has to sacrifice himself to save humanity and becomes almost like a religious figure sacrificing his life for the sake of humanity.The scene that I have chosen to do my essay on is when ROBERT NEVILE and his dog SAM are chasing after the deer, as they make there way through the roads and cars the deer takes a turn and enters a dark building and Sam follows it, at this point ROBERT NEVILE is also running after them up until the door way screaming for SAM to stop. In this scene the unstable camera and fast scene and ROBERT Neville’s frightened tone of voice makes the audience fearful and worried for SAM.ROBERT NEVILE then cautiously goes after SAM into the building with a flash light and his gun locked and loaded ready to fire which adds more tension to the scene and makes the audience feel as if something horrible is going to happen, as he is s lowly making his way inside the building with a frightened tone of voice whispering Sam’s name, At this point there is no music, the dark building and deadly silence becomes a perfect recpite for a scary scene, the silence and darkens makes this scene very intense and suspenseful which gets the audience on the edge of their seats waiting for something to happen. n the frightful darkness and science all you can here is the sound of his footsteps and water drops dripping down in the background and the frightening tone of ROBERT Neville’s as he raptly says â€Å"I shouldn’t be here† makes the scene that much more suspenseful and makes the viewer worried for both him and his dog. uring this scene the camera is very unstable as if the viewer was with him watching him from a corner and the other camera angle used is over the shoulder as if we are ROBERT NEVILE and we see through his eyes, this brings the audience much closer to the action and draws the viewers attention to the scene, especially as ROBERT NEVILE is making his way deeper into the dark building we see more tension building on the characters face as he is making his way round he looks down and there is blood on the floor which is a dangerous sign and gets the audience’s emotions started as we believe it could be SAM. s ROBERT NEVILE is making his way round a corner it appears on the ground the head of an animal which the audience see for a very short time and the camera looks up at ROBERT NEVILE as the tense looks on his face and him slightly whispering â€Å"SAM† its creates a very suspenseful moments as ROBERT NEVILE makes his way closer to the animal slowly revealing the head off the deer creates a moments sigh of relief for the character and the veiwer. this plays with the emotions of the audience as being very brightened and scared to the relief and the calming down.As he goes further into the building, over the shoulder shot is used as we see ROBERT Nevill e’s view as he point his gun and flash light into different parts of the room seeing nothing but old pipes makes the viewer anxious and worried to what might be in one of theses corners as the audience is looking from his point of view and changes in-between to a close up of his face which the viewer can see the frightened and fearful look on the characters face, all the way through it there is no music used just the sound of his footsteps, water dripping and him calling his dog the second time he looks up the viewer can see the Dark seekers from the characters point of view and the second shot is from the middle of the dark seekers looking back at him, an just as he raised his gun before and seen the you could hear a sound almost like a sward being drawn which with the camera angle and sight of the dark seekers and hearing them breathing and growling grabs the attention of the viewers. hen ROBERT NEVILE quickly looks this shows that he is very frightened and doesn’t w ant to be spotted and now the audience is very scared and worried for him and there attention is on the screen watching his every move as he slowly takes a few steps back his foot hits a piece of wood on the floor making sound causing the viewer to be on the edge of their seats and very worried this part of The scene is a very suspenseful. As he slowly escapes to the hall the audience is abet more relaxed believing it’s the end of it, As he is making his way though the hall, a whimper can be heard in the distance, echoing through the empty halls of the building. Robert takes a closer look following the sound to find Sam the viewer can see all this as the over the shoulder a very common shot and used a lot in the movie keeps the audience drawn to the action and can see from his point of view, Sam hiding under a desk and looks back at him for a second and we can see this through Sam's punt of view.The relief on his face is short-lived as we can see from ROBERT Neville’s point of view as he is looking at Sam and from Sam angle ROBERT NEVILE notices that Sam isn’t looking at him, but staring at something behind him which creates a very scary a moment, He turns around just in time to see a â€Å"Dark seeker† jumping to attack him. Robert shoots the Dark seeker, killing it, and then he and Sam start running the camera angle that are used one is wide shot as ROBERT NEVILE is running the other is point of view (pov) shot as we can see from ROBERT Neville’s view and also a wide shot from behind watching him run as he is running towards a window a mid shot and close up are used to see the expression on his face. Also as he is running we see the point of view of the darkeners as they are chasing him getting closer and close. he way the end of this scene has been shot it creates a very exciting climax as the they are running the camera is unstable in a lot of it as its from a human or a dark seekers prospective the speed of the shots and the scene creates a very scary and exciting atmosphere which builds up the viewers emotions and excitement. Thought out the scene threes not much music used at the end as ROBERT NEVILE is running you can here really low but fast music almost like a clock countdown other sound affects used are footsteps running and breathing heavily also you can hearer the dark seekers growling and screaming at the running part of the scene. The reason why I picked this film and this scene to do my essay on because it’s a classic movie based on a classic novel. This scene in particular captures all viewer emotions from being frightened to being happy and scared.

Rafael Nadal

Drew Parker Mrs. Edwards 15, October, 2012 Spch 102 Rafael Nadal Introduction: A. ) Known by many as â€Å"Rafa†, Rafael Nadal is one of the top-ranked tennis players in the world today. B. ) He has a combined record of 120-43, and doesn’t seem to have any weaknesses and is compared to tennis legends like Andre Agassi and Bjorn Borg. C. ) His childhood, and his achievements this far has made him who he is today, and as stated on Forbes. com, â€Å"Nadal is the number 16 highest paid athlete with endorsements worth 25 million dollars. † Transition: Let’s start with his roots. Body: Main point 1 –Nadal was born in Majorca, Spain on June 3rd, 1986. He began playing tennis and soccer at the age of 3, being coached both by his Uncle Toni. According to The New York Times, â€Å"there was a lot more soccer than tennis in Nadal’s childhood. â€Å" His Uncle Toni was a top soccer player for Spain’s F. C Barcelona, and with his experience he t rained Rafa to be a great soccer player as well as tennis star. At the age of 11 he decided to quit soccer and totally focus on tennis. He is naturally right handed, but his Uncle Toni forced him to play with his left hand because you can generate more spin that way.By playing left handed it gives Nadal a supreme advantage during his serve. When people serve right handed the ball bounces away from the player, and when people serve left handed the ball spins right into the opponents’ midsection. With majority of the tennis stars being right handed, it makes things very difficult for an opponent of Nadals’ while returning serves. At the age of 15, Rafael was one of the highest ranked juniors in the world, and he jumped into the pro’s becoming one of the youngest players ever to win an ATP tour match. He achieved this when beating Ramon Delgado in Majorca 2002.This made him one 1 out of only 9 players to ever win an ATP match before the age of 16. Transition: All o f his accomplishments at an early age is a precursor for what’s to come. Main point 2 – Nadal has won many tournaments and many awards throughout his career. In 2003 at the age of 16 he was the youngest player ever to be ranked in the ATP’s top 100. In the same year he won the ATP Newcomer of the Year award. He was also the youngest player ever to make it to a third round in a Grand Slam at Wimbledon at the age of 16. In 2005, at the age of 19 Nadal had one of the best accomplishments of his career at that point. Atptour. om states, â€Å" Nadal was the first teenager to win a Grand Slam since Pete Sampras in 1990. † He won the French Open that year and had a combined 25 match-winning streak at the end of the year. Tom Oldfield stated in his book Rafael Nadal: The Biography, â€Å" Nadal had been known as a clay court specialist since playing in his first tournaments in 2001. † So it wasn’t a surprise that he would win the French Open. Nadal has won 71 total singles titles, and 11 doubles titles totaling in 82 career tournament wins. Sports Illustrated has Nadal down for winning 11 grand slams to this day, which ties him for 4th on the all time list.He is behind all-time greats like Andre Agassi, Pete Sampras, and Roger Federer. He is tied with another German great Bjorn Borg He has won 7 French Opens, 1 U. S. open, 1 Australian Open, and 2 Wimbledon Opens. He also won the Olympic gold in 2008 making him one of the most well rounded players in the game. He is only 23 years old at this point, and has done much more than other tennis players do in their whole career. No one may come close to matching the number of Grand Slams he could end up winning. Transition: All of these achievements could lead to nothing more than some serious cash flow. Main point 3-Rafa is one of the highest paid athletes in the world. According to celebnetworth. org Rafa has sponsorships with, â€Å" Kia motors, Babolat, Nike, Bacardi, Richard M ille, and Armani. † His Nike endorsement is worth 21 million per year. With all of these endorsements and his career earnings, Nadal is at a net worth of around 60 million dollars per year making him the 16th ranked highest paid athletes. This puts him on the list of names along with Michael Phelps, Lebron James, Alex Rodriguez, and other highly paid athletes. In 2012 he has already gained 26 million in endorsements and 34 million in annual earnings. Transition:This takes us to our conclusion. Conclusion: A. ) We’ve been over Rafael’s childhood, his achievements, and his earnings. By doing this we see how much he means to the game of tennis. He was one of the youngest players ever to win a Grand Slam, and is endorsed by names like Nike, Babolat, and Armani, which only endorse the best athletes. B. ) He is currently the 16th highest paid athlete and the future looks bright for Nadal. At a current age of only 23, Nadal has a chance to become one of the greatest of all times, and at the pace he’s going he has a great opportunity to beat Federer’s record holding 17 Grand Slams.

Famous People from West Virgina

Famous People from West Virginia Thomas â€Å"Stonewall† Jackson (1824-1863) Jackson was born in Clarksburg, West Virginia. He was a Confederate general and won at the First Battle of Bull Run during the Civil War. He was accidentally killed by one of his men at Chanvellorsville. Anna Jarvis (1864-1948) Jarvis was born in Grafton, West Virginia. She was a promoter who worked to make Mother's Day a nationally celebrated holiday. Morgan Morgan (1688-1766) Morgan was a pioneer and the first white settler in West Virginia. He built a log cabin near Bunker Hill. Mary Lou Retton (1968- )Retton was born in Fairmont, West Virginia, and was a gymnast. She won a gold medal for the best all-around gymnast performance in the 1984 Olympics and was the first American gymnast to win a medal since 1948. Cyrus Vance (1917- ) Vance was born Clarksburg, West Virginia, and was a diplomat. He represented President Johnson in Panama, Cyprus and in urban riot centers. He negotiated the release of th e USS Pueblo and its crew. Vance was the United States secretary of state from 1977-1981. Booker T. Washington (1856-1915) Washington grew up in Malden, West Virginia, and was and educator and reformer.He thought that blacks should work for education and employment instead of fighting social equality with whites. He founded the National Negro Business League. He wrote a book called Up. West Virginia Fun Facts West Virginia is the only state in the Union to have acquired its sovereignty by proclamation of the President of the United States. West Virginia is considered the southern most northern state and the northern most southern state. Mother’s Day was first observed at Andrews Church in Gafton on May 10, 1908. West Virginia has the oldest population of any state.The median age is 40. Jackson’s Mill is the site of the first 4-H Camp in the United States. The first federal prison exclusively for women in the United States was opened in 1926 in West Virginia. The New Ri ver Gorge Bridge near Fayetteville is the second highest steel arch bridge in the United States. The bridge is also the longest steel arch bridge (1,700 feet) in the world. Every October on Bridge Day, the road is closed and individuals parachute and bungee cord jump 876 feet off the bridge. It is West Virginia’s largest single day event and attracts about 100,000 people each year.The first major land battle fought between Union and Confederate soldiers in the Civil War was the Battle of Philippi on June 3, 1861. One of the nation’s oldest and largest Indian burial grounds is located in Moundsville. It is 69 feet high, 900 feet in circumference, and 50 feet high. An inscribed stone was removed from the vault and is on display at the Smithsonian Institute in Washington, D. C. The first rural free mail delivery was started in Charles Town on October 6, 1896, and then spread throughout the United States.A naval battle was fought in West Virginia waters during the Civil Wa r. United States armored steamers were actively engaged in the Battle of Buffington Island near Ravenswood on July 19, 1863. A variety of the yellow apple, the Golden Delicious, originated in Clay County. The original Grimes Golden Apple Tree was discovered in 1775 near Wellsburg. West Virginia has a mean altitude of 1,500 feet, giving it the highest average altitude east of the Mississippi. The first electric railroad in the world, built as a commercial enterprise, was constructed between Huntington and Guyandotte.William Tompkins used natural gas to evaporate salt brine in 1841, thus becoming the first person in the United States to use natural gas for industrial purposes. Bailey Brown, the first Union soldier killed in the Civil War, died on May 22, 1861, at Fetterman, Taylor County. Chester Merriman of Romney was the youngest soldier of World War I, having enlisted at the age of 14. The first brick street in the world was laid in Charleston, on October 23, 1870, on Summers Stree t, between Kanawha and Virginia Streets.

Origin of the Internet Essay

The Internet as we know it originates from government-funded research into networking technologies with strategic applications. Journalist and erstwhile Internet historian David Hudson (14-16) observes that the ARPANET or Advanced Research Projects Agency Network formed the technical backbone of what would become the Internet. The ARPANET was a communications network in which each node had equal network privileges. The rationale behind this decentralized architecture was that regardless of which node on the network would be destroyed, the network’s functionality would not be compromised. This is perhaps what distinguishes the Internet most from other communications technologies, and is possible due to the development of packet switching and TCP/IP which enabled data to be sent discontinuously to circumvent the need for a dedicated data stream. However, it was not until the ARPANET was interlinked with the NSFNet in the mid-70s that the term â€Å"Internet† began to attain increasing currency among network professionals. Furthermore, the increasing adoption by other nations as well as universities and research institutions of TCP/IP permitted the expansion of the ARPANET’s fundamental architecture, effectively increasing the geographical coverage of the emerging network. (National Science Foundation 10-12) What truly permitted the Internet to integrate itself into the lives of individuals beyond government and research was the rise of several applications and protocols that increased its ‘extracurricular’ potential, most notably hypertext. Hypertext within a computer networking context was developed by CERN’s Tim Berners-Lee but was made ubiquitous by Marc Andreessen’s Mosaic browser, which was the first web browser to gain mass acceptance. Since then, the Web has become the popular face of the Internet. Works Cited Hudson, David. Rewired. Indianapolis, Indiana: MacMillan Technical Publishing, 1997. Aboba, Bernard. The Online User’s Encyclopedia: Bulletin Boards and Beyond. Massachusetts: Addison-Wesley Professional, 1994. National Science Foundation. America’s Investment in the Future, The Internet: Changing the Way We Communicate. Retrieved October 30, 2008 from: http://www. nsf. gov/about/history/nsf0050/pdf/internet. pdf

Case Study of Gillette Company-Free-Samples-

This paper aims to discuss the Gillette Company which launched the first blade system in 1998. The Company embraced technology and it introduced the five-blade system to outdo its competitors (Nye, 2016). However, the three-blade system was the significant element of the Gillette Company. Also, the three-blade system was introduced to minimize the irritation which was caused by the three-blade system when shaving. Therefore, the Gillette has its pros and cons in the marketing strategies as discussed in this paper. To begin with the pros, The Gillette embraced a new technology to improve the designs in the market. Through the strategy of embracing new technology Gillette would maintain its customers. The Gillette employed the strategy for success by launching the five-blade system to reduce the irritation caused to the customers when using the product (Dhebar, 2016). The marketing plan for the Gillette became more aggressive when they launched the new products. Therefore, the Gillette made a high profit and tried to outdo its key competitors in the market. On the other hand, the Gillette has cons in the marketing strategies as outlined in this paper. Due to the new technology, the Company was obliged to retrain the staff for them to understand the technology (Barrow& Stowers, 2013). At the same time the Gillette minimized the loyalty for the customers hence the market share declined.   Also, the aggressive marketing rollout strategy caused the Gillette to incur costs in advertising the products. Also, the Gillette received criticism due to the campaigns held when marketing the products (Stowell, Stowell,Grogan & Grogan, 2017). The launching of the Fusion Razor was a significant failure for the Gillette. In conclusion, the Gillette has employed good marketing strategies to help in attracting and maintaining the customers hence increase their satisfaction. Despite the marketing strategies, the Gillette has experienced challenges. However, there are many clients who are satisfied with it Barrow, C., & Stowers, D. (2013).  U.S. Patent No. D674,547. Washington, DC: U.S. Patent and Trademark Office. Dhebar, A. (2016). Razor-and-Blades pricing revisited.  Business Horizons,  59(3), 303-310. Nye, J. V. (2016). What do we really know about durable goods monopolies? The Coase conjecture in economics and its relevance for the safety razor industry. In  The Elgar Companion to Ronald H. Coase  (pp. 222-234). Edward Elgar Publishing. Stowell, D. P., Stowell, D. P., Grogan, C. D., & Grogan, C. D. (2017). The Best Deal GiIlette Could Get? Procter & Gamble's Acquisition of Gillette.  Kellogg School of Management Cases, 1-18.

American History reconstruction Essay Example | Topics and Well Written Essays - 250 words

American History reconstruction - Essay Example The next mentionable event in the Reconstruction era was the Wade-Davis Bill in 1864. Republican dominated Congress passed it declaring that Southern States should be run by military governors and Secession and Slavery would be outlawed with the consent of the fifty percent of a state’s voters. Congress passed the 13th Amendment and established the Freedmen’s Bureau in order to provide the formers slaves and black communities with the opportunities of education, employment, medical service, and economic facilities. Indeed the Republican dominated Congress’s attempts complementary ones to a great extent, though they were more stringent and punitive than Lincoln. Reconstruction under Johnson’s Presidency took the same course that Lincoln started. But President Johnson’s lack of foresight made Reconstruction less effective. Consequently the Congress passed the 14th Amendment in order to protect Black people’s civil right and full citizenship in 1866 and the 15th Amendment in order to give constitutional protection to black suffrage in 1870. But along the passage of time, the reconstruction zeal began to wane.

Russian scientists' contribution in the world science Essay

Russian scientists' contribution in the world science - Essay Example Economist and Noble prize winner Leonid Vitaliyevich Kantorovich, founder of linear programming. Nikolai Basov, who invented laser. Now, in this assignment let us discuss in detail the hurdles faced by them through the process of innovations and life history. Dmitri Mendedleev: One of the great scientists of Russia is the Dmitri Mendelev, survived from 1834 to 1907 and has contributed the precious Periodic Table of Elements. The story began when the atomic weights of elements were derived wrongly. As a result incorrect compounds were found to be formed. So there resulted a serious confusion in determining the characteristics of elements and their atomic weights (Allaby & Gjertsen, 2002). It was stated that Mendeleev derived the Periodic table in his dreams. Mendeleev had the vision of the Periodic table in his mind but unable to put them in to table. He worked continuously for three days to create the table. Ultimately he slept in his table and had a dream of the arranging the 63 ele ments in the Periodic Table of Elements. Then he wake up from the dream and derived the table that he dreamt. It was perfectly correct with only few corrections made in it. It took nearly 20 years to construct this precious table and his contribution helped greatly to learn the characteristics and property of the elements. Later he discovered Gallium, Scandium and Germanium. He worked as a professor at the St. University of Petersburg from 1868 to 1890. His other studies and contributions are Nature of solutions Expansion of liquids 40Â ° vodka formula 30 components formula derived in 5 rows. This was so simple and precise that his findings exceeded all the works of his predecessors. The derivation of 40Â ° vodka formula was really an interesting story. It was the time world over running researches on weight analysis on alcoholic solutions. Mendeleev received the accurate results by missing the alcohol with water based on weights while the whole other world used to mix by volumes. Then he formulated as the precise content of spirit in vodka to be 40Â °. Upon reciprocal dilution the largest compression a mixture can be made. That is 45.88% of anhydrous spirit can be mixed with 54.12% of water. To explain this exactly 1 liter of 40Â ° vodka weights 951 grams exactly (Allaby & Gjertsen, 2002). Sergei Vasilyevich Lebedev: Lebedev was born in 1834 in Lubin. He completed his graduation at St. Petersburg University. After his graduation he moved from university to university in charge of the work and finally settled down at the Petersburg Margarine Factory (Encyclopedia Britannica Inc, 2002). His main works are devoted to the invention of the polymerization of the hydrocarbons of ‘diene’ type. He was the first to produce the polybutadiene synthetic rubber. This synthetic rubber replaced the natural rubber and was produced during World War I as there was a shortage of natural rubber. His wrote a book named as ‘Research in polymerization of by-et hylene hydrocarbons’ in 1913, which became the basics guide for studies on synthetic rubber. He also introduced the modern methods which lead to the manufacture of the butyl synthetic rubber and poly iso-butylene with the help of his studies on polymerization of ethylene monomers. The access of reliable sources to natural rubber was difficult to Russians. Hence the mass production of the synthetic rubber was essential and this was launched in 1932. In 1940, they produced more than 50,000 tons per year. Later the process of obtaining butadiene rubber from ethyl

Google Marketing Case Study Example | Topics and Well Written Essays - 500 words

Google Marketing - Case Study Example The company of Google focuses on the user thus ensuring that the quality of advertising is useful to the consumer just as much as it is to the company itself. Unlike other companies, Google focuses on doing a small number of advertisements but of high quality and yielding results. In addition, Google is fast than other search engines and aims to achieve democracy and always doing great. This business practice has seen Google rise to the best search engine since 1996. Moreover, the company has a philosophy that a person does not need to be at their desk in order to make money or to get an answer. Different types of online advertising are used today one of them being text ads. In this form, the adverts are displayed, as simple, text-based hyperlinks are known as Text Ads. This form of advertising does not include graphics or images. They are mostly found on non-search websites and can be served by separate websites or an issuer’s individual ad servers. Moreover, there are display advertisements, which are mostly available in many standards shapes and sizes. Such websites include posters, trailblazer boards, towers, huge boxes, and extra sized graphical ads. For Google to be successful in their display ads, it will try to win adverts away from advertising in the US television industry. The company will also require creative capabilities and relationships with large advertising agencies. Other areas that Google will have to venture in future is the mobile telephone advertising which has over 3 billion users (Kerin et al, 2010).

EMC Plc Strategic Management Essay Example | Topics and Well Written Essays - 4000 words

EMC Plc Strategic Management - Essay Example What’s more, existing companies have barriers to new entrants such established market strength and shares of the already established firms, cumbersome process of registration, high initial capital outlay, and developed brand loyalty amongst existing customers. As such, new entrants are likely to find it difficult to penetrate into such existing markets and industries calling for efficient and effective strategies. Regarding established industries and market, automotive industry and market is one of the deeply established with many players but controlled by few. Some of the great players within the industry include GM, Ford, Daimler, Chrysler, Toyota, Honda, Nissan, Peugeot, Renault, Hyundai Motor, Mazda, and Fiat amongst others (Nieuwenhuis & Wells, 2005; p 69). European Motor Company (EMC) operated as part of a large industrial conglomerate with interests in the aerospace, defence and medical sectors before is acquisition several years ago to an automotive group who made significant investment in the company for a few years. Nevertheless, the automotive group felt unable to support the business any further because of a rapidly declining market share. The following is an analysis of EMC Plc and the automotive industry. Main analysis of this paper focuses on both internal and external market factors. Attaining such an analysis is possible through various strategic management tools and models such as PESTLE, SWOT, Porter’s Five Forces, and Critical Success Factors that have so far been of importance to the organization. In addition, this analysis focuses on strategic direction of EMC Plc covering a period of 5 years (Nieuwenhuis & Wells, 2005; p 75). Such strategic direction employs the use of strategic defining tools and concepts such as mission, vision, overall target markets, strategic rationale, as well as financial objectives. The analysis winds up by providing strategic development and progress coupled with reflective portfolio. In order to attain these, the paper is divided into three parts with different sections. Part 1: Initial Strategic Position and Intentions 1.1 External and Internal Initial Situation Industries and firms face different factors both from within and outside. External environmental factors refer to those that business organizations and industries have no control over for instance, political, economical, socio-cultural, technological, legal, and environment. On the other hand, internal environmental factors are those that a firm or industry may control such as the strengths, weakness, threats, and opportunities (Watson & Head, 2009). The following discussion uses various tools to explain automotive industry’s environmental factors and their effects on EMC Plc’s operations. 1.1.1 PESTLE Analysis EMC Plc is likely to experience political, economical, socio-cultural, technological, legal, and environment as illustrated in Appendix 1(a). EMC Plc experiences political stability and advantages from various political factors such as degree of government involvement in business activities, the serene political atmosphere that European