Case Study of Gillette Company-Free-Samples-

This paper aims to discuss the Gillette Company which launched the first blade system in 1998. The Company embraced technology and it introduced the five-blade system to outdo its competitors (Nye, 2016). However, the three-blade system was the significant element of the Gillette Company. Also, the three-blade system was introduced to minimize the irritation which was caused by the three-blade system when shaving. Therefore, the Gillette has its pros and cons in the marketing strategies as discussed in this paper. To begin with the pros, The Gillette embraced a new technology to improve the designs in the market. Through the strategy of embracing new technology Gillette would maintain its customers. The Gillette employed the strategy for success by launching the five-blade system to reduce the irritation caused to the customers when using the product (Dhebar, 2016). The marketing plan for the Gillette became more aggressive when they launched the new products. Therefore, the Gillette made a high profit and tried to outdo its key competitors in the market. On the other hand, the Gillette has cons in the marketing strategies as outlined in this paper. Due to the new technology, the Company was obliged to retrain the staff for them to understand the technology (Barrow& Stowers, 2013). At the same time the Gillette minimized the loyalty for the customers hence the market share declined.   Also, the aggressive marketing rollout strategy caused the Gillette to incur costs in advertising the products. Also, the Gillette received criticism due to the campaigns held when marketing the products (Stowell, Stowell,Grogan & Grogan, 2017). The launching of the Fusion Razor was a significant failure for the Gillette. In conclusion, the Gillette has employed good marketing strategies to help in attracting and maintaining the customers hence increase their satisfaction. Despite the marketing strategies, the Gillette has experienced challenges. However, there are many clients who are satisfied with it Barrow, C., & Stowers, D. (2013).  U.S. Patent No. D674,547. Washington, DC: U.S. Patent and Trademark Office. Dhebar, A. (2016). Razor-and-Blades pricing revisited.  Business Horizons,  59(3), 303-310. Nye, J. V. (2016). What do we really know about durable goods monopolies? The Coase conjecture in economics and its relevance for the safety razor industry. In  The Elgar Companion to Ronald H. Coase  (pp. 222-234). Edward Elgar Publishing. Stowell, D. P., Stowell, D. P., Grogan, C. D., & Grogan, C. D. (2017). The Best Deal GiIlette Could Get? Procter & Gamble's Acquisition of Gillette.  Kellogg School of Management Cases, 1-18.